FORBES AFRICA partnered with Channel O Africa to create the Top 10 Most Bankable Urban Artists list. We considered the brand value of urban artists who are active on the continent. Music sales, performance price tags, social media influence, music awards won and performances during 2012 were each given weightings of either 15-25%. The top 10 were determined by factors such as other business ventures and current endorsement deals.
Channel O Africa will air the show in East and West Africa on 1 September at 9PM.