E-syde queen Jada Kingdom announced on her Instagram earlier today that she has swimsuits for sale. One of the swimsuit designs which is available for purchase was seen on the singer in her iconic Blue Lagoon photoshoot.
The swimsuit pictured above, along with other designs, are currently being sold by Jada’s swimsuit company Jadur Kastel.
The Instagram account for the company already has almost 40,000 followers. However, what many people don’t know is that the company isn’t new. According to the company’s website, Jadur Kastel was founded in 2017 by Jada. The logo was drawn by the artiste herself and the crown used in the design is supposed to signify women empowerment and confidence. The website also claimed the swimsuits are handmade in Kingston.
The company was founded due to the fact that Jada’s unique shape resulted in her having to get her swimsuits custom made. At some point, she started making swimsuits for her friends and that gave rise to the birth of her business. There are currently four swimsuit designs available for purchase and the prices range from $49.99-$59.99 USD.
Jada Kingdom is not the only dancehall artiste that posted about their clothing business in recent days. Dancehall veteran Spice announced the launch of her clothing brand Graci Noir yesterday.
Besides the new swimsuit designs, Jada has been busy with her music. Yesterday, the lyric video for Bedroom Bully, a song she did with her beau Verse Simmonds was released on YouTube. The song, which was posted on Verse Simmond’s YouTube channel.
Yesterday, she posted the audio of F.U.L.S, a song she did with Skillibeng which was originally on her mixtape she released last month. In addition to that, two days ago, she posted the audio for Pretty Gang (#Kmab) on YouTube. This song was also on the same mixtape. The audio is trending #33 on YouTube in Jamaica and close to 100,000 views. The song is really one for her fans which she calls Kingdom Mab hence “K Mab”. Many fans have embraced the song as their anthem according to YouTube comments like this one: “We got our anthem #kmab”