In a clever marketing strategy, dancehall superstar, Spice, released her latest song, Inches, selling both her music and hair and beauty line, Faces and Laces.
“Have you seen my new video called INCHES. Song available on all digital platforms.” she captioned an Instagram post to her 3 million followers.
The video was released today and features her formidable dance crew TC, Rebel, Pretti and Swatwinz.
Spice currently sits on the throne as the queen of dancehall. She has released multi-hit tracks such Ramping Shop ft Vybz Kartel, Sheet, and So Mi Like It.