Universal Music Thailand (UMT) has entered into an expanded partnership with Thailand-based record label HYPE TRAIN GROUP.
UMG says the partnership will maximize each organization’s key strengths, with UMG providing global reach to help introduce HYPE TRAIN artists and music to audiences worldwide, and HYPE TRAIN GROUP “bringing its proven ability to sign artists and create hits for its target audience, domestically and within the region”.
HYPE TRAIN GROUP launched in late 2020, with Universal Music Thailand as its exclusive distributor.
The domestic label has already launched its first star in SEEDAA THEVILLAIN, with the hit single SEEDAA, which has gained almost 30 million views on YouTube, and more than 100,000 creations on TikTok.
The success turned SEEDAA THEVILLAIN into one of Thailand’s Top 10 most followed TikTok accounts in 2020.
This success was followed by SPRITE, who appeared on hip hop competition TV show Show Me the Money Season 2.
After the show’s conclusion, he signed with HYPE TRAIN GROUP, and his first single Baby, which launched in November 2020, now has 67 million views on YouTube.
SPRITE then participated in a project with Disney as one of the SEA artists to be featured on Trust Again from the Raya and the Last Dragon OST.
He followed up this release with another hit, Ton, which has now gained more than 340 million views on YouTube and was awarded as ‘YouTube’s Most Viewed Music Video in 2021’ in Thailand.
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